Upper Trinity Conservation Trust (2021)
Complete rebranding project for Upper Trinity's affiliate trust, UTCT.
Deliverables: New logo, brand guide, web homepage design, and brochure.
Upper Trinity Conservation Trust's branding, logo, and website had not been updated since it was established in 2010. I worked with the members of the trust to create a new logo which they felt best represents what the trust stands for: preserving special natural areas and protecting water for future generations.
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As I developed further iterations of the logo, we simultaneously narrowed down potential brand colors until we landed on the current bright teal and orange. For the trust, it was important to be recognizable among the many greens and blues that are prominent in the water conservation communities and organizations. I personally love the colors they landed on and agree that the natural contrast is visually appealing and allows our local trust to stand out.
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From there, I was able to put together a brand guide, and design a homepage prototype for the updated website. The website building itself was outsourced, but we had access to the back-end to help load content.
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Since then, I have continued to help provide materials for the trust, such as PowerPoint slides, and an information brochure for customers and advocates.
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Software: Adobe Illustrator, Adobe InDesign, Adobe XD
